So, we decided to tell such stories to communicate our extra-value meals. There are so many stories and moments that unfold around it. Rahul Mathew, COO & Executive Director, DDB Mudra Group said, “A meal is never just a meal at McDonald’s. We believe this new campaign will reinforce the positioning of McDonald’s India as the best value for money destination for creating memorable moments.” For our consumers, McDonald’s is the perfect destination to create countless feel-good memories and through our McSaver Meals, we are taking the concept of value a notch higher. The films are all about the moments and magic created by these easy-on-pocket meals.Īrvind R.P., Chief Marketing Officer, McDonald’s India (West and South) said, “At McDonald’s India, value means more than just a price point. The McSaver Meals at just ₹179 campaign is an extension of this philosophy. These videos serve as a reminder that McDonald's meals can create special moments in everyday life. The video shows the boy returning for another McSaver meal, ready for another sweet interaction. As the boy orders the McSaver meal, it's evident that their mutual attraction is palpable. The scene opens inside a McDonald's store, wherein a 20-year-old boy is at the counter, ordering from the person he has developed a fondness for. The second film showcases how McDonald’s welcoming environment can foster unexpected connections.
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